UniCredit Bulbank is the strongest bank Superbrand in Bulgaria

UniCredit Bulbank is the strongest bank Superbrand in Bulgaria

About 40 other Bulgarian brands, including media, cosmetics, wine brands, stain stores, banks, etc., received Superbrand plaques at a ceremony yesterday, late in the evening.

Unicredit Bulbank is the strongest brand in Bulgaria amongst financial institutions – these are the findings of an independent survey among consumers on the Bulgarian market on the initiative of the global organization Superbrands.

At the ceremony in the hall of Sofia University Sv. Kliment Ohridski yesterday, late in the evening about 40 other Bulgarian brands, including media, cosmetics, wine brands, chain stores, banks, etc., were awarded plaques for a Superbrand in Bulgaria as presented in a book with the same title. The organizers have informed that the methodology makes it possible to have more one than one brand entitled to be a Superbrand in a particular sector, however, it is the independent jury and the public that determine which ones are the strongest bands in the sector.

The top rated brands in the individual categories are officially announced on the website of Superbrands - http://www.superbrands.bg/static.php?content_id=4&news_id=61

The organizers have informed that the brand selection and assessment methodology is universal for all countries with Superbrands programme. The selection process was in two stages: by secret voting of the jury of independent experts – the Board of Superbrands Bulgaria and by national voting of consumers on the Internet. This made it possible to consider the experts’ opinion in parallel to consumers’ opinion.

A partner of Superbrands for the organization of the national voting of consumers on the Internet was GFK Bulgaria.

The experts’ and consumers’ assessment process is determined by the definition and criteria of the international Superbrands organization: Superbrands is a brand which has earned itself an excellent reputation in its sector and offers significant material and emotional advantages compared to its competitiors.

Last year UniCredit Bulbank received over 15 prestigious awards from Bulgarian and international organizations for the Best Bank in Bulgaria, Bank of the client, Bank of the Year, Manager of the Year, Voluntary Initiative of the Year for employees, etc.

LEADERS IN THE INDIVIDUAL CATEGORIES FOR 2012 Superbrands’ ranking

BMW

Cars

GOOGLE

Internet

L'OREAL

Cosmetics and personal hygiene products

24 HOURS newspaper

Media – journals / daily newspapers

CAPITAL newspaper

Media – journals / weekly newspapers

TEMA magazine

Media – journals / weekly society and politics magazine

BLIASAK magazine

Media – journals / weekly lifestyle magazine

PLAYBOY

Media – journals / monthly fashion and lifestyle magazine

NATIONAL GEOGRAPHIC

Media – journals / monthly society and politics magazine

bTV

Media – television and radio / national television

DARIK RADIO

Media – television and radio / national radio

COCA-COLA

Beverages – non-alcoholic beverages / fizzy non-alcoholic beverages

DEVIN

Beverages – non-alcoholic beverages / mineral water

CAPPY

Beverages – non-alcoholic beverages / natural juices

HEINEKEN

Beverages - beer

DOMAINE BOYAR

Beverages - wine

JOHNNIE WALKER

Beverages – highly alcoholic beverages / whiskey

ABSOLUT

Beverages - highly alcoholic beverages / vodka

BOURGAS 63

Beverages - highly alcoholic beverages / rakya

METAXA

Beverages - highly alcoholic beverages / cognac

NESCAFE

Beverages – coffee, tea / coffee

PICKWICK

Beverages – coffee, tea / tea

ADIDAS

Clothing, shoes

OMV

Fuel

BRITISH AIRWAYS

Travel - airlines

BALKAN HOLIDAYS

Travel – tour operators

HILTON/ALBENA

Travel - hotels, resorts

HAPPY

Restaurants and bars

IVAN VAZOV NATIONAL THEATER

Free time and amusement

ARIEL

Household goods / household cleaning products

IDEAL STANDARD

Household goods / sanitary ware

BOSCH

Household goods – brown and white appliances

ADDRESS

Real Estate

M-TEL

Telecommunications

APPLE

Technology

ТTECHNOPOLIS

Retail chains and trade center / hypermarkets for electronics

BILLA

Retail chains and trade center / supermarkets

METRO CASH & CARRY

Retail chains and trade center / hypermarkets for food, household products

СТИЛИСТ КАПАНОВ

Services

ASPIRIN

Pharmaceutical and medical products

VISA

Financial services / credit cards

UNICREDIT BULBANK

Financial services / banks

DZI

Financial services / insurance

DANONE ACTIVIA

Food / dairy products

MADJAROV

Food / meat products

BELLA

Food / general

MAGGI

Food / spices

DERONI

Food / canned food

KENAR

Food / salads

NILANA

Food / bread products

MILKA

Food / chocolate and sweets

ROLEX

Watches and accessories

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, flbufsjob/bodifwbAvojdsfejuhspvq/ch

Magdalena Ivanova, Phone: + 359 2 9232 528, nbhebmfob/jwbopwbAvojdsfejuhspvq/ch