True heroes of business enter a documentary reality show on bTV with the support of UniCredit Bulbank

This week on bTV the new season of the documentary reality show This is real life starts. The new season is filmed with the support of UniCredit Bulbank and its topic is True Heroes.

Unlike other reality formats, in True Heroes on bTV we see those Bulgarians who we would like to serve as an example in our society.

They do not waste our time with meaningless small issues but without complaining from the crisis they build schools, plant the fields with pure and healthy foods, fight for meaningful causes, take care of the well-being of the people around them and strive for leaving something good behind.

“These are the people about whom we in UniCredit Bulbank say that they build their dreams themselves. We only help them. In each episode the TV viewers will see customers of the bank who are making successful business.”, said Pasquale Giamboi, Head of Retail Banking Division and member of the Management Board of UniCredit Bulbank.

The topic of the TV programme is inspired by the brand positioning of UniCredit Bulbank „real life banking“ and by the advertising messages for True Heroes.

True Heroes will be broadcasted every Saturday starting from 29 September 2012, from 15:00 h. on bTV.

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, flbufsjob/bodifwbAvojdsfejuhspvq/ch

Magdalena Ivanova, Phone: + 359 2 9232 528, nbhebmfob/jwbopwbAvojdsfejuhspvq/ch