As stated by experts from 256 banks involved in one of the most authoritative private market researches ordered every year by the prestigious English magazine Euromoney. UniCredit Private Banking is fully the best private bank in Italy, in CEE and in Serbia for offered services overall and has also been first for 33 times in the different single advisory categories.

This is stated by the results of the prestigious research on the private and wealth management international market ‘Best Private Banking services overall’, carried out by the English magazine Euromoney each year. In addition to the leadership gained in Italy, in Central Eastern Europe and in Serbia for the best services overall, UniCredit Private Banking has also been first in the many categories, as for example: Range of advisory services, Equity portfolio management, Lending/Financing Solutions, Real estate investment, Structured products, Managed futures, Luxury Investment, Corporate advisory for private banking clients, Specialized services (Corporate executives, Entrepreneurs, Inherited wealth and business), Commodities Supplier and others.

‘The PB and Wealth Management Survey’ is a quantitative and qualitative research on the best private banking services divided into geographical areas and per activity sectors carried out between 22 July and 6 November 2009 on a sample of private bankers, relations managers, or product directors from 262 banks in 101 countries. Euromoney is one of the most authoritative magazines at an international level as regards wealth management and the private sector, a reference point for asset management and investment specialists. Mr. Andreas Woelfer, head of Private Banking at UniCredit Group commented the awards "these awards are a confirmation of a successful European approach to serve our clients with the most advanced international know-how combined with careful relationship. Since the beginning of 2009 we have been working on a new service model, leveraging on the best practices from our Group and that is implemented on three major pillars: be a local bank with European reach, have one unique product and investment strategy across Europe and finally have a risk management focus in order to protect and increase our clients' patrimony."

As also stressed by the Managing Director of UniCredit Private Banking Dario Prunotto ‘this result proves that we are a company at a European level within Private Banking and rewards the capacity of the bank and of the Group to create an innovative and winning service model, fruit of the best European experiences which, thanks to the professionalism of our resources, has known how to be successful within a very competitive field in which all large international Groups alongside traditional specialized operators play’.

About UniCredit Group

UniCredit is a major international financial institution with strong roots in 22 European countries as well as representative offices in 27 other markets, more than 10,000 branches and approximately 166,000 employees at 30 September 2009.

In the CEE region, UniCredit operates the largest international banking network with around 4,000 branches and outlets.

The Group operates in the following CEE countries: Azerbaijan, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Kazakhstan, Kyrgyzstan, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine.