Objectives of the campaign:
• Stimulation of the use of all types of Visa cards;
• Increase with 15% of the amount of the payments through POS terminals;
• Stimulation of the use of Visa cards for POS payments.
Target audience:
New and present bank clients, individuals, holders of VISA card.
Period of the campaign:
02 Aug 2010 – 30 Sep 2010
Creative concept:
The visualization communicates the use of VISA card, which may take you to a luxurious trip to Thailand. The background is featured by typical for the East elements, as well as joyful people. The vision is positive, attractive and energizing.
Communication channels:
radio, press, Internet, print materials, credit cards’ statements, SMS-s, e- mails, PR release.
