Is there a missing part for your business?
Objectives of the campaign:
Strengthen of the bank position in the business segment of turnover up to 500 thou. BGN.
Target audience:
Micro and small firms, potential and present clients of the bank.
Period of the campaign:
Aug – Oct 2010
Creative concept:
Is there a missing part of your business? The concept aims to present in a simple way the Banks’ proposal, offering a solution for companies` current need of financing. The bank offers up to 150 000 BGN in short terms and in the right moment - support before the challenges of the crisis.
The idea is presented with a missing part of a constructor – the missing element of financing, proposed at the right time to make the business whole again.
Communication channels:
TV, Internet, press, outdoor, 3D voluminous shape, print materials, direct marketing.
