Are 66 days many or few? Depends on how you live them.
Emotions and adventures we leave to you, we will take care of the calmness and security.
Main product features
• Deposit in BGN and EUR for Individuals with term of 9.5 weeks or 66 days, with minimum amount for opening is 500 BGN/EUR.
Product advantages:
• Attractive and unique deposit term – 66days;
• Attractive IR
• Possibility to add amounts during the deposit’s term. The IR on the added amounts is the same as the IR fixed at the opening.
Target
Men and women with active lifestyle;
Creative concept
The communication is based on the stress on the period of the 9 ½ weeks deposit (66 days), using the famous route 66 theme, which represents dynamic life and adventure. In contrast the Bank offers security and stability.
The message is that no matter how dynamic the life may be, one can always have confidence in the bank for his savings.
Campaign period
May 10th – June 15th 2010;
October 18th – November 15th 2010.
Communication channels
The used communication channels are TV, radio, national and regional press, magazines, internet.
