Objectives of the campaign:
• To stimulate the issuing and usage of MasterCard cards, at POS terminals and on Internet.
• To stimulate the activity of new cardholders.
• Sales and market share growth.
Target audience:
Current and potential clients of the Bank; people with active lifestyle, football fans.
Period of the campaign:
01 Oct – 31 Dec 2010
Creative concept:
Visualization is developed at the Group level and is based on a football theme. Emphasize the advantage of MasterCard cards and the chance to feel the emotion of the Champions League.
Communication message:
Score a master hit with MasterCard and you can watch the finals live!
Communication channels:
TV, Internet, press, outdoor, print materials, direct marketing.
