Open up deposit Fan in UniCredit Bulbank and you could watch a match from the Cahmpions League live.
Main product features
• Deposit for Individuals with increasing IR , related to the UEFA sponsorship. The product features to be related with the football match attributes:
• Three-month term deposit with two “half times’ of 45 days with increase of the profitability in the second time period
• Four-month term deposit 90 + 30 days, with higher “score” (in association with 2x45 minutes game time) and additional interest periods of 30 days (in association with 15 minutes game time - prolongation);
• Free to add amounts during the deposit’s term, free to transfer or withdraw the interest amount at the maturity day without any charges.
• Minimal amount – 500 BGN, 250 EUR/USD/GBP, 400 CHF.
Target
Men and women with active lifestyle, football fans;
Creative concept
To combine UEFA launch and TT campaign with the specially developed product “Deposit Fan”. To use the developed materials on the Group level for the campaign and to implement product information in all materials already developed.
Campaign period
Oct 12th 2009 – Jan 30th 2010;
Communication channels
The used communication channels are TV, radio, national and regional press, magazines, internet.
