For the next three seasons, UniCredit is proud sponsor of the UEFA Champions League. One of the leading European financial institutions meets the most popular and prestigious European football organisation. They do not meet to compete, but to achieve common goals together.
The two parties have joined forces to enhance their visibility as brands across Europe, and especially in Central and East European countries.
„We believe it is this unequalled geographic presence in Europe, particularly in the emerging markets of Eastern Europe that sets us apart in the European banking landscape.“
(Alessandro Profumo, CEO UniCredit Group)
"UniCredit is a leading bank in Europe and its presence and strength in Europe, particularly in Eastern Europe, will help further establish the UEFA Champions League brand in these markets"
(David Taylor, UEFA general secretary)
The sponsorship goes beyond the business event. Acting as a truly European bank with strong local roots in 22 countries, UniCredit will develop a series of initiatives beneficiary to local communities.
A highlight on the list of local activities is the UEFA Champions League Trophy Tour presented by UniCredit, which takes the competition’s coveted trophy to different European cities. The 2009 leg of the Tour created a real buzz in Milan, Zagreb, Bucharest, Budapest and Sofia from 16 September to 19 October.
For more information:
